HENRY CARRERA - Creative / UI - UX Designer

Kypotx

ROLE
Brand Designer
Project Manager
Visual Designer
UI-UX Designer
Product Photographer
Packaging Designer

DELIVERABLES
-Brand Identity
-E-commerce Website
-Packaging Design
-Product Photography

PROJECT URL Kypotx
Kypotx is a unique art deco brand known for its handcrafted pottery and planters, designed to elevate the aesthetic of home and office spaces. Catering specifically to enthusiasts of succulents, cacti, and small plants, Kypotx combines functionality with artistic elegance. As the lead visual designer, I was responsible for the creation of Kypotx’s brand identity and the development of its website. This included shaping the visual storytelling, UX design, and overall digital strategy to convey Kypotx’s artisan craftsmanship and modern aesthetic.

Concept Development
I began conceptualizing the visual direction by creating mood boards and sketching initial ideas. This phase was marked by exploring color palettes, typography, and graphic elements that would complement the handcrafted nature of Kypotx’s pottery and planters. The chosen direction embodied sophistication and subtle luxury, appealing to those with a keen eye for design.

TOOLS: Figma, Elementor, WordPress, Adobe Photoshop, Adobe Illustrator

BRANDING / UI – UX / E-COMMERCE / GRAPHIC DESIGN / PRINT MEDIA / DIGITAL DESIGN / PRODUCT PHOTOGRAPHY / PACKAGING

Design Approach

The website’s design takes inspiration from art deco influences, featuring geometric patterns, bold lines, and a sophisticated color palette that reflects the elegance and creativity of Kypotx products. Each element is carefully curated to evoke the brand’s dedication to detail and quality. High-resolution images and interactive galleries allow users to explore the beauty of each handcrafted piece.

E-commerce Integration and Functionality

With a focus on both online and physical store experiences, the website is equipped with a streamlined e-commerce platform that supports easy browsing, selection, and purchasing. Clear product pages with detailed descriptions, high-quality images, and user reviews were implemented to enhance buyer confidence. The checkout process was optimized for speed and simplicity to reduce cart abandonment and increase sales.
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Results and Impact
The Kypotx website successfully showcases the brand’s distinctive blend of art and function. It has boosted user engagement and online sales by presenting a cohesive visual narrative that aligns with the tactile experience of Kypotx’s handcrafted products. The site’s unique aesthetic and intuitive design have solidified Kypotx’s reputation as a premier choice for decorative planters among plant enthusiasts.

Explore more of my creative work:

©2024 All right reserved – Henry Carrera – Creative Visual Designer

I’m a skilled visual designer specializing in branding, ecommerce, print, and digital assets design, passionate about solving design challenges and creating functional and aesthetic solutions.

Contact

Branding

Landing Pages

Product Photography

E-Commerce

UI /UX

Graphic Design

Digital Design

Email Marketing / Social Media

Packaging

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Find Me.

Let’s make something great together.

E-commerce
UX/UI for your e-commerce website
Design & Develop your e-commerce website
Create / Manage your product listing
Optimize / Manage bulk product images
Design Product Catalogs (digital or print)
Design Product Spec Sheets (digital or print)
Product Technical drawing (digital or print)
Create SEO-optimized product titles & descriptions
Instagram / Facebook shopping

Websites
Design (only) your website
Design & Develop your website
Content copywriting

Branding
Design your custom logo
Design your brand guidelines

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